During my experiences, I was able to set up many media and digital projects. This allows me to understand the strategic digital challenges of companies and to be a force for proposals by providing solutions adapted to their problems. Today, I am looking for a job in a media agency.
During my experiences, I was able to set up many media and digital projects. This allows me to understand the strategic digital challenges of companies and to be a force for proposals by providing solutions adapted to their problems. Today, I am looking for a job in a media.
Jr. Data & digital project
Merck Biopharma is the health subsidiary of the Merck KGaA group. Present in more than 145 countries, Merck Biopharma has diversified in many therapeutic areas (Oncology, Fertility, Endocrinology, Neurology…). During this experience, I was the digital partner of the Business Units in the deployment of the digital and analytical solutions of the French subsidiary.
Digital Project Management
- Support the Businesses in the implementation of digital solutions with coordination between local and global teams (websites and mobile applications).
- Landing page creation for the promotion of a mobile application.
- Updating and creating mobile applications.
Implementation of digital performance monitoring
- Setting up a digital performance monitoring platform with project management between the global teams and the agency.
Deployment of the multi-channel digital strategy
- Analyzing the web performance and recommendation of optimizations.
- Management of the email marketing campaigns on Salesforce.
- Animation and coordination of the weekly digital transformation meeting for the implementation of new digital projects.
MASTER OF SCIENCE
Account and project management
This program is designed entirely in English for students or young professionals who wish to complete their education with training in project and account management.
Jr. Media & digital project
Groupe SEB has established itself as the world leader in Small Domestic Appliances thanks to its development in more than 150 countries. The group has several international brands such as Tefal, Moulinex, Krups, Rowenta, Seb, Calor, Arno, and All-Clad … With its strong marketing and digital innovation culture and its ROIst vision, Groupe SEB has provided me a strong experience to acquire a global strategic marketing and digital mindset. I participated in the deployment of the Group’s media and digital strategy with the activation team by carrying out several missions:
Support in the implementation of the media & digital strategy
- Participate in strategic reflections on media & digital campaigns (Display, branding, Social media, OOH, TV…).
- Support in the implementation of Media & Digital guidelines for international subsidiaries.
- Elaboration of guidelines and best practices on the content and purchase of YouTube space for international brands.
Management of digital projects at the global level
- Implementation of Ratings & Reviews on brand sites and market monitoring in the implementation of the project (UK/AU/NL/FR).
- Assistance to the Analytics division in the implementation of tools to measure and control the performance of digital campaigns.
Digital Marketing Strategy / User experience & big data analysis
Define an organization’s digital marketing strategy, manage the implementation of digital projects (architecture, audiovisual and textual content) and analyze the data of an e-commerce site to facilitate conversions.
Jr. e-commerce Traffic
Oletal’s main activity is the personalization of printed bags for retailers, and it generates part of their turnover on the Internet. I was in charge of managing acquisition levers with a global vision and ROIts in order to increase customer engagement.
Management of acquisition and conversion levers
- Management of acquisition and conversion strategies.
- Planning of monthly online promotion actions.
- Monitoring and analysis of web traffic and online sales reporting.
- Optimization of the conversion path and user experience.
- Optimization of the user experience in the purchasing funnel.
Digital Marketing Strategy / E-commerce
Define an organization’s digital marketing strategy, manage the implementation of digital projects (architecture, audiovisual and textual content) and analyze the data of an e-commerce site to facilitate conversion.
Exaur is an accounting firm of 15 employees, for which I managed the digital strategy and the creation of the Numeripaye brand.
Brand management and activation
- Creation of the Numeripay Brand with all the assets (Print & Digital).
- Creation of the digital identity with numeripaye.com.
- Implementation of a digital media activation strategy.
- Monitoring lead acquisition performance.
The objective of this degree is to train professionals capable of participating in the digital transformation of companies as well as to set up and monitor the feasibility of an e-business project (Website, blog, e-commerce website, digital marketing, digital communication, data analysis…).